Procedure for deleting your data
This page describes the procedure for requesting deletion of the data processed by the HypeDigital_studio application (App ID 1723243592262188) by Hype Digital. The request is free, can be made at any time, and is available to anyone regardless of country or region.
Just want to request deletion? Email us at privacy@hy-pedigital.com with the subject "Data deletion" and include the phone number or the account name to be deleted. We respond within 30 business days at most.
1. Which application this page refers to
Hype Digital operates the HypeDigital_studio application (App ID 1723243592262188) on Meta's WhatsApp Business Platform (Cloud API), acting as a Tech Provider.
We use it for two purposes: sending service renewal reminders to our own clients via WhatsApp, and — when a client expressly authorizes it — connecting their WhatsApp Business account to help them measure conversions originated by their advertising campaigns.
2. What data we process
• Our clients' phone numbers, so we can send them renewal reminders.
• Content and metadata of the WhatsApp messages exchanged through the application: message text and delivery status.
• When a client connects their account via Embedded Signup: their WhatsApp Business Account (WABA) identifier and the corresponding access token. This is business data, not data about a natural person.
• If a connected client receives messages originated by ads (Click to WhatsApp): the phone number of the end consumer who started the conversation, and the ad click identifier (ctwa_clid).
3. Where it is hosted and who it is shared with
Data is processed and stored on Google Cloud Platform (Cloud Run), in the southamerica-west1 region.
We do not sell it or transfer it to third parties outside the service. It is shared only with Meta, to the extent necessary to send and receive messages, and with our internal management and analytics tools (HubSpot, BigQuery) where relevant to that client relationship.
4. How to request deletion
Send an email to privacy@hy-pedigital.com with the subject "Data deletion".
Include the phone number associated with the data you want deleted, or the WhatsApp Business account name if you are a connected client. That is the only information we need to locate your records.
You do not need to have an account with us, nor to explain the reason for your request.
5. Response time
We confirm receipt of your request and carry out the deletion within a maximum of 30 business days from the moment we receive it. Once completed, we send you a confirmation through the same channel.
6. What happens when we process your request
Deletion is real and permanent, not archiving. Specifically:
• We delete from our Google Cloud databases the records associated with your number: message history, delivery metadata and related identifiers.
• If you are a client connected via Embedded Signup, we revoke the access token to your WhatsApp Business account. From that moment we lose all ability to operate on it.
• We delete any derived data held in our internal tools (HubSpot, BigQuery) linked to that identity.
• We retain only what a legal or accounting obligation requires us to keep (for example, invoicing records), and in that case it remains restricted to that purpose.
7. Free of charge and with no regional restriction
Handling your deletion request is free and you may submit it at any time, as many times as you need.
This right applies equally to everyone, regardless of country of residence or the data protection regulation that covers them.
8. Relationship with our Privacy Policy
This page details the data deletion procedure for the WhatsApp Business application. The general processing of website data and our other services, as well as your ARCO rights under Peru's Law No. 29733, are described in our Privacy Policy.